Vira Sun x The North Face

We're very proud to announce our limited edition collaboration with outdoor industry leader The North Face in celebration of the Reel Rock 10 film tour which kicks off tonight in Boulder, Colorado, at the Chautauqua Auditorium.

Only 200 pairs of co-branded Vira Sun x The North Face shades were produced. Over the coming month, they will be exclusively available as a special gift with purchase at select The North Face retail stores in Boulder, NYC, SF, DC, Denver and Boston after Reel Rock 10 premieres in each city.

Available with orange mirror or blue mirror lenses, each pair of limited edition shades features polarized lenses with UV400 protection, metal spring hinges for enhanced comfort and fit, bamboo arms with laser-etched logos, microfiber carrying case, co-branded cotton pouch, stickers, and hand-numbered edition card.

While yoga will always remain the cornerstone and driving force behind Vira Sun, we truly are a lifestyle brand that's influenced by fitness and creativity in all forms. Whether you're doing a mountain pose at your local studio, or climbing to the top of an actual mountain, we can't wait to take that journey of self-discovery with you!

For Reel Rock 10 premiere dates and more information, please visit reelrocktour.com or thenorthface.com.

By the way, if you're one of the lucky ones that snags a pair of our collab shades, be sure to show us where your explorations take you by using #VSxTNF on all your favorite social media platforms—we'll keep an eye out and share our favorites! Oh, and we're also planning a special giveaway on social media... Full details coming real soon.

Where Brooklyn At?!

We had a blast today at YogaWorks! After running successful pop-up shops at several other YogaWorks studios in NYC earlier this summer, we were excited to set up shop in Brooklyn Heights as part of today's Member Appreciation Open House.

It was super fun meeting students, spreading the Vira Sun message, and hanging out with our new friends Jess and Rachel from the super cool lifestyle brand Folk Rebellion. And of course, a huge THANK YOU goes out to Pace and MaryAnn from YogaWorks for being such wonderful hosts.

Namasté, BK!

Be sure to also check out some pics from our pop-up shops at the YogaWorks studios on Manhattan's Upper West Side and in SoHo.

Vira Sun x Magda Love

We love creativity in all forms, especially when it comes from the paint brush of our talented friend Magda Love!

A Brooklynite by way of Bueno Aires, Magdalena Marcenaro (aka, Magda Love) is more than just a street artist. She forms "deeply textured narratives joining nostalgic images with sudden, emotional moments." Her work is aggressive yet playful, vibrant yet subdued. She is a juxtaposition with a happy-go-lucky disposition.

Magda Love recently hand-painted two pairs of shades for a special promotion we ran on Instagram. Two lucky winners received a pair of custom Vira Sun x Magda Love sunnies featuring an intricate floral pattern bursting with color.

Our fans were really excited about the collaboration, and so were we. So much so that we've decided to work on another special project with her that's slated to launch in mid September. Keep an eye out, because it's gonna be awesome!

In the meantime, check out more of Magda Love's work on her website, as well as Instagram and Facebook.

One-Hundred Percent Pure Love!

We love Pure Yoga in NYC! When the opportunity presented itself to collaborate with them, we of course jumped at the chance to make it happen.

We're absolutely thrilled to be working with Pure on creative ways to promote their SUP Pure Beach Party classes with Jimmy Burgio on July 10th and 24th at Pure West. These fun-filled specialty classes are tropical-themed and inspired by SUP yoga. Participants will enjoy a great workout while expanding their practice by using an Indo Yoga Board. They'll also receive complimentary cocktails and a FREE pair of limited edition, co-branded Vira Sun x Pure sunglasses (while supplies last). Register now.

Inspired by blue skies, sunny weather and lazy days at the beach, this summery colorway (Translucent Blue / Polarized Orange Mirror / Bamboo) was carefully crafted to align with Pure's refined aesthetic. As a special treat, you’ll find the Pure mantra “One Intention, Many Practices” laser-etched on the inside arms of each pair.

In the event you can’t make it to the SUP Pure Beach Party classes to receive a free pair of shades, don’t worry! Starting July 10th, our collaborative "Sunnies for Yogis" will be available for sale ($40) in the Pure Boutiques at the East Side and West Side locations.

We can’t believe how lucky we are to be sold in such prestigious studios with some of the best instructors, workshops and yogis in the world. Now that's what's SUP!

Workin it on the West Side

This past Saturday (6/27), in celebration of National Sunglasses Day, we had the pleasure of setting up shop at the YogaWorks on Manhattan's Upper West Side located at 37 W. 65th Street near Lincoln Center. It's an absolutely gorgeous studio with an incredible staff!

From 10am-3pm, we had our entire collection on display. It was super fun meeting students and introducing them to "The Original Sunnies for Yogis." We made lots of new friends, including locals and even a few visitors from out of town.

A huge thanks goes out to YogaWorks and UWS managers Jennifer and Ashley, plus their entire team, for being such wonderful hosts. To learn more about one of our favorite studios, check out yogaworks.com.

Detox to Retox in Style with Vira Sun Shades

Yesterday we announced our limited edition collaboration with the gals at Ohm K, and now today we're excited to announce another collab with the NYC-based yoga studio and lifestyle brand, I.AM.YOU. We're honored and beyond thrilled to be working with such incredible companies!

Founded and run by acclaimed yogi, author and wellness expert Lauren Imparato, I.AM.YOU offers a unique 360-degree lifestyle experience rooted in yoga, music and nourishment for both body and mind. Central to the I.AM.YOU lifestyle and state-of-mind is the trademarked DETOX to RETOX program that features a variety of handmade herbal teas to help cleanse, strengthen and energize you from the inside out.

In celebration of this innovative program, we teamed up with Lauren to create a limited run of collaborative DETOX to RETOX Sunnies for Yogis ($40). Now available exclusively at iamyoustudio.com, two stylish, co-branded colorways are offered—Matte Black / Orange Mirror / Red Rosewood and Translucent Blue / Blue Mirror / Bamboo. Both colorways feature polarized lenses with UV400 protection, a durable polycarbonate frame, metal spring hinges for enhanced comfort and fit, a microfiber carrying case, and laser-etched logos on the interior and exterior of both arms.

Summer's here and these babies are going quick, so grab a pair while you still can!

Vira Sun x Ohm K Celebrate Summer with Collaboration

To kick off summer in style, we've teamed up with the gals at Ohm K—the Brooklyn-based lifestyle brand for women focused on creativity, empowerment and wellness—to release two limited edition collaborative sunglasses.

The highly-anticipated Vira Sun x Ohm K Sunnies for Yogis ($40.00) officially launched today and are exclusively sold online at liveohmk.com. Available in limited quantities, the classically-styled sunglasses are offered in two fun, fashionable colorways—Translucent Pink with Orange Mirror Lenses and Tortoise Shell with Blue Mirror Lenses. 

Both colorways feature polarized lenses with UV400 protection, a durable polycarbonate frame, metal spring hinges for enhanced comfort and fit, a microfiber carrying case, and dark bamboo arms that are lightweight and sustainable. The bamboo arms feature laser-etched Vira Sun and Ohm K logos on the exterior temples, with “namasté” etched on the interior left arm—a signature Vira Sun design element.

To tie in our collaborative sunglasses with Ohm K’s summer collection, on the Translucent Pink colorway “awesohm” is laser-etched on the interior right arm, and the Tortoise Shell colorway finds “mermaid” laser-etched on the interior arm. Both playful phrases are featured on Ohm K tank tops that are currently available on their website. 

“We’re so stoked to be collaborating with our friends at Vira Sun to bring you your essential summer accessory: SHADES,” says Ohm K co-founder Katie Vohwinkel Lucas. “We’re thrilled to be working with such a fantastic company, and we love how these co-branded shades pair perfectly with our summer tanks—we can’t wait to see you rocking them in the studio, at the beach, and on every adventure in between.”

“We’ve always loved Ohm K’s witty product line, even before we had the pleasure of meeting Katie and Katharine,” continues Vira Sun co-founder Danielle Waters. “When we finally met them in person, we just knew we had to figure out a way to work together. Their enthusiasm, energy and creativity are absolutely contagious. And being a local company with a similar business approach truly makes this collaboration the perfect fit!”

Click here to snag a pair before it's too late... Check out Katie and Katharine from Ohm K rockin' our collab shades in Brooklyn!

Workin it at YogaWorks in NYC

On Saturday (6/20) and Sunday (6/21), the Vira Sun team ran a pop-up shop at YogaWorks in NYC's SoHo neighborhood in celebration of the Summer Solstice and International Day of Yoga. A huge thanks goes out to Ava and the entire YogaWorks management team for being such wonderful hosts!

It was an amazing experience and plenty of great connections were made with passionate yogis from NYC and beyond–including our new friend Coline from Paris who will literally be the only person in France wearing Vira Sun shades upon her return next week. Merci beaucoup!

If you missed us in SoHo, don't fret; we'll have another pop-up shop on Saturday, June 27th, from 10:00am-3:00pm at the YogaWorks location on Manhattan's Upper West Side (37 West 65th Street, between Columbus Avenue and Central Park West). Stop by, say "Hi," and check out The Original Sunnies for Yogis.

To learn more about YogaWorks, please visit their website and social media channels: Facebook, Instagram, Pinterest and Twitter.

4th Annual Yoga on the Green in NEW JERSEY

On Sunday, June 14th, we were honored to participate in the 4th Annual Yoga on the Green event held in Tenafly, NJ, on the expansive Kaplen JCC Field. Hosted by our friend Brenda Blanco, it was an absolutely gorgeous day! Approximately 200 male and female yogis of all ages and abilities were in attendance, and they enjoyed a fun yet challenging outdoor yoga class taught by Brenda.

The Vira Sun team was on-site with our full sunglasses collection for event attendees to check out. We were in good company with other featured brands including Lululemon Athletica, Nkisoy Yoga, SheaMoisture, Now Foods, Karma Organic Spa, and Ben & Jerry's (because every yogi needs a sweet treat after an intense class!).

It was an all-around awesome day and we can't wait for next year! To check out more photos, please visit the gallery on Brenda's Facebook page. Namasté!

Finding Enlighten-ment in North Carolina

When we first connected with Dina and Shari from Enlighten Yoga in Charlotte, NC, we immediately knew we wanted to work with them! Their calculated approach to hand-selecting every brand sold at their studio is very impressive—and we were honored and humbled to be considered. Having our shades sold alongside some of the top brands in the yoga world is a dream come true!

As the premier yoga studio in the Charlotte area, Enlighten Yoga offers over sixty-five classes weekly for all ages and abilities. From Yin and hot power mixed classes to performance classes specifically for athletes, Enlighten has it all. Their workshops and teacher training programs are top notch and draw people from all over the country. They specialize in linking movement with breath and hope it translates not only on, but off your mat into everyday life.

If you're in the Charlotte area be sure to stop by, check out their retail shop (and our shades!), take a class or just say "Hi." Learn more at enlightenyogaclt.com and follow them on Instagram, Facebook and Twitter.