We're very proud to announce our limited edition collaboration with outdoor industry leader The North Face in celebration of the Reel Rock 10 film tour which kicks off tonight in Boulder, Colorado, at the Chautauqua Auditorium.
Only 200 pairs of co-branded Vira Sun x The North Face shades were produced. Over the coming month, they will be exclusively available as a special gift with purchase at select The North Face retail stores in Boulder, NYC, SF, DC, Denver and Boston after Reel Rock 10 premieres in each city.
Available with orange mirror or blue mirror lenses, each pair of limited edition shades features polarized lenses with UV400 protection, metal spring hinges for enhanced comfort and fit, bamboo arms with laser-etched logos, microfiber carrying case, co-branded cotton pouch, stickers, and hand-numbered edition card.
While yoga will always remain the cornerstone and driving force behind Vira Sun, we truly are a lifestyle brand that's influenced by fitness and creativity in all forms. Whether you're doing a mountain pose at your local studio, or climbing to the top of an actual mountain, we can't wait to take that journey of self-discovery with you!
By the way, if you're one of the lucky ones that snags a pair of our collab shades, be sure to show us where your explorations take you by using #VSxTNF on all your favorite social media platforms—we'll keep an eye out and share our favorites! Oh, and we're also planning a special giveaway on social media... Full details coming real soon.