Sunnies in SoHo

When our friends at Lululemon offered to host a Vira Sun pop-up in their SoHo store on Broadway, we were over the moon! It was the perfect way to spend a Saturday afternoon spreading the VS love to their customers, many of whom were visiting NYC from far off locales. Like our new pal Keri, who picked up a pair of our sunnies to take back to Germany with her. Danke!

Of course, being in the store today was also a great opportunity for us to inform customers about our charitable partnership with Yoga Foster, the national non-profit that empowers public school teachers with yoga resources to create healthier, happier classrooms. Each pair of special edition Vira Sun x Yoga Foster sunnies provides one year of yoga programming for a public school student in NYC. Nicole Cardoza, the founder of Yoga Foster, happens to be a Lululemon Ambassador at the SoHo location, thereby bringing the love and support for this community full circle.

A huge THANK YOU goes out to Lululemon's amazing team including Erin, Carly, Katie, Michi, Rachel, Clay and everyone else who helped make our pop-up shop a success! #DoItOnPurpose