It was roughly two months ago when we first met the amazing Mandy Burstein (@zengirlmandy, Zen Girl Chronicles) at our local yoga studio in La Jolla, CA. We recognized her beautiful face from her social media pages since we had been following her for quite some time. Upon introducing ourselves and making a connection right there in the studio's lobby, we instantly began talking about ways we could work together. Exciting ideas began to flow and we solidified our conversation with a big hug. She was as lovely as we had hoped!
As a manager and teacher at Bird Rock Yoga, Mandy was planning a 30-day yoga challenge for the Bird Rock/Little Yoga Studio students. The challenge was to complete 21 classes in 31 days during the month of March (#sandiegoyogachallenge) and be entered to win some amazing prizes. We were thrilled when Mandy asked us to sponsor the challenge and we offered a bunch of Vira Sun shades to be raffled off at the end of the challenge. When it was all said and done, 17 amazing yogis and yoginis completed the challenge and had the distinction of being strong, committed and dedicated to their bodies, minds and practice. Congrats, everyone!
The buzz around our sunglasses was so high at the studio during and after the challenge that Mandy, Heather Grisco (the wonderful owner of Bird Rock Yoga) and the Vira Sun team decided to partner up to create co-branded Vira Sun x Bird Rock Yoga shades to be sold at the studio. The frame and arm color were mindfully selected to align with the studio's branding—light blue translucent frame, dark bamboo arms, and silver mirror lenses (polarized, of course!).
Not only is this our first-ever collaboration, but it's also the first-ever retail location to sell Vira Sun shades! We couldn’t be happier to align ourselves with such amazing people at a fantastic studio filled with passionate students.
Our collaborative shades ($35.00) are now available in limited quantities exclusively at Bird Rock Yoga, located at 910 Grand Avenue in Pacific Beach. Get yours before they're gone!