Last night was truly one for the books! We were extremely honored–and completely humbled–to support the grand opening party for the relaunch of Lululemon's SoHo store located at 481 Broadway in New York City.
As a budding brand with lots of hopes and dreams, having the opportunity to collaborate with an industry leader like Lululemon was nothing short of AMAZING! To commemorate the relaunch event, we produced a limited run of co-branded Vira Sun x Lululemon sunglasses, and everyone in attendance received a pair at the end of night. On the inside arm we laser-etched #doitonpurpose, which is the guiding principle of the Broadway store.
Not only was it a super fun night with delicious eats from Seamore's and drinks from WellWell, but we also learned about two incredible non-profits from keynote speakers Terence Gerchberg (Back on My Feet) and Jon Rose (Waves For Water). Check out both organizations to learn more and find out how you can get involved.
A huge THANK YOU goes out to the awesome team at Lululemon's SoHo store for helping to make our collaboration a reality. Shout out to Monica, Erin, Joe, Sygale, Katie, Mikaila, Daryl Ann, Erica, Adam, Carli, and all the other rock stars over there who Do It On Purpose each and every day. Keep up the good work!